Feeling the Burn: Connecting weight management and INKnBURN fitness apparel
One summer, I was reading a novel about a woman who only felt powerful in specially tailored suit. She excelled in her job and in life when she rocked that special suit. And that novel supported everything I had learned in my college and graduate school studies. When you feel powerful, you communicate with that same power. Confidence can be manipulated by how you feel and what you wear can change how you act. And this is backed up by studies in multiple academic arenas. Even in the fields of athletic performance and weight management.
When I was in my weight loss classes at HMR, I remember constant conversations about getting rid of larger clothing so you don’t have an excuse to go back to them. About wearing slightly tighter clothing when you are going to be faced with food temptations so you can stay focused on your health goals. And about always having a gym bag packed in the car so you never have the excuse of not having anything to wear. Clothing can be a total motivator and not feeling good what we are wearing can definitely reduce our positive motivations.
Which is why I didn’t think twice when we were sitting outside of health class on Thursday and a classmate complimented me on my newest pair of INKnBURN capris which prompted a whole line of conversation about workout attire. My Rose capris looked like denim which meant I could just wear them to class straight from the gym (where I had spent the previous hour on the foam roller). And I broke out my phone and started sharing photos of a number of other INKnBURN favorites.
I joked that ever since starting HMR, my wardrobe budget for work has shrunk to make room for my expanding athletic clothing collection. But I was also 100% serious.
I learned early in weight loss, that when I felt amazing in my athletic attire, I wanted to spend more time in it! Which encouraged me to get out and move. Maybe it was just walking at first, but eventually it was everything from running to boxing to lifting heavy weights and putting them back down again.
It seems silly to say, but when I put on my first INKnBURN piece, I felt like a total badass. Like I can accomplish anything! The INKnBURN line is made entirely in America and by hand. It’s a small company located in Southern California that does incredibly intricate designs (which are all limited production) which are hand applied to the fabric. And their clothing is tested by ultra runners (the beasts who run races even longer than marathons!!!). Needless to say, the company is pretty awesome and they know the fitness world. And knowing an ultra runner will rock similar attire for 50 or more miles? I secretly imagine I can do the same 😉
But seriously, the intricate artwork and the flattering cuts make me feel invincible. I remember when I didn’t want to stand out. I wanted to blend in with the crowd. But now I feel empowered. And that doesn’t shock me. But that feeling is exactly why I am in love with this company’s clothing.
Sometimes I hear friends say they are in love with a certain INKnBURN piece, but don’t want to buy “anything expensive” until they get to a smaller size. But I think that’s missing the point. I don’t feel the same mentally in my generic black capris and plain tech shirt that I do rocking out in my INKnBURN gear. Which means I don’t approach my workout the same and thus don’t achieve my best effort. Why wait to find that motivation until I can fit in a size 2? Why not push myself to be my best now!
And it’s because of how INKnBURN makes me feel when I am wearing it, the feeling I can achieve any fitness goal I set my mind on, that inspired me to apply to their ambassadorship program. I am super excited to share with you that they selected me as an ambassador – which blows my mind! The former 280-lb me cannot wrap my head around a fitness company being interested in me. But the girl decked out in INKnBURN apparel feeling like a total badass can understand. And is gosh darned proud of herself and super excited to share the incredible way she feels. Because if I can give myself an edge in being the best possible me? I’m going to seize it and look good in the process!